Adsense blog

Here’s my current “to-read” books:

Are there any other great/recommended books to read that you would suggest adding to the list?

Google Analytics

With the popularity of online advertising, pay by per click (pay-per-click) the mode of being acceptable to all parties. However, the ensuing problem is the prevention of fraud clicking pressing, because it will directly related to the advertising model that can survive a long time and can become a real site owner sources of revenue.

Here’s how the system Google Adsense from the system point of view to prevent click fraud, in the hope that other online advertising system to prevent fraudulent clicks can have a good guide.

With the popularity of online advertising, pay by per click (pay-per-click) the mode of being acceptable to all parties. However, the ensuing problem is the prevention of fraud clicking pressing, because it will directly related to the advertising model that can survive a long time and can become a real site owner sources of revenue.

Here’s how the system Google Adsense from the system point of view to prevent click fraud, in the hope that other online advertising system to prevent fraudulent clicks can have a good guide:

1] click-through rate = clicks / total number of views.
Click-through rate is a fraud clicks to determine whether the key to whether or not the method, you can imagine a Web site advertising click-through rate of more than 10% would mean that what.

# of Click / # of Viewed

2] Click on the coverage / independent IP, if the distribution of Lane; a single IP-(click / browser) = clicks coverage to 3 times beyond the scope of systematic error would be suspected of cheating.

For example, 129.119.200.1 from the users to browse the 16 pages, click on the four ads, and the entire advertising click-through rate “from [1] in calculation of the” 5%, then calculate:
% 5 X 16 = ~ 1, the variance for Sqrt (1) = 1, click coverage = 4 / 1 = 4, according to Gaussian distribution mathematically, this probability is less than one ten thousandth.

Ratio VS IP distribution

3] click-through rate coverage 』『 click / IP / time
According to time-series analysis of click-through rate, if at a certain time period marked the peak, then this will be that a potential clicks possible deception.

Ratio VS time

4] page load time and ad clicks to poor timing analysis, and each time difference between the two click sequence analysis
[Page load time and ad clicks the time difference] should be a Poisson distribution possion distribution, and each click between the two should also be the time difference is a Possion distribution, if the time seconds in mind that more than 25 seconds, then basically show Gaussian shape.

[time of loading - time of click] distribution VS Possion
[time difference of two clicks] distribution VS Possion / Gaussion

5] for Proxy Click analysis
Click to change the IP can be said that in the past is the most difficult to resolve the most difficult to find ways of cheating, probably the people to carry out the Boost when Alexa mostly used false Proxy click method, but here as long as the adoption of reverse OMV is the source IP is intended to bring the Proxy servers have a feature you can know.

Reverse Proxy check

6] for analysis http_agent
Http_agent / time, time series analysis, the peak variance of the need to review more than three

7] for the analysis of http_referral
referral / time, time series analysis, the peak variance of the need to review more than three

8] The overall effect that there are still a very useful volume:
All users of effective CPM mean / independent IP
This will be able to find a more direct spam clicking the operation of the computer and be blocked.

Overall Ratio VS IP

Even if I give the above methods to prevent cheating, but do not forget that:

Forever than evil people to justice, and to the fierce.

Google Adsense

With Google Adsense a wide range of popular, followed by a question is how to improve their adsense income. Adsense conducted two weeks of observation and research, the logic is basically a certain principle, to write here for Google Adsense users.

1] google adsense ads on the first theorem

Only the ad is clicked in order to count the money.

This means the default of your ads must have a user to see the need to be a user clicks to be valid. Then the following factors must be considered:

(1) the location of advertising

(2) ad colors

(3) the size of advertising

(4) the most important thing is your ad views, or call impressions.

2] google adsense ads on the second theorem

Only users concerned about the content of users will click

When users see your article, if the page in the literature to see is a Java-related training information, he definitely will not click, but if the contents of advertisements Personals literature, literary periodicals, and better multi-effects.

Extended meaning here is your single page content to try their best to focus only on an issue, so google the Mediapartners-Google reptiles will not misjudge your page type and content.

3] google adsense ads on the third theorem

Any method of cheating and deception are not feasible.

Chinese are good at abused, any kind of sound business rules Add as long as the Chinese markets and immediately changed the flavor, such as traditional film alexa name. To illustrate the point: google adsense will not be your personal means of livelihood will be more energy spent on other things than a meaningful effort to find cheating more than strong.

Some other suggestions:

1] make the best use of the channels

Channel allows users to know which aspects of the page the user is one of the most popular and most frequently clicked on.

For example, 129.119.200.1 from the users to browse the 16 pages, click on the four ads, and the entire advertising click-through rate “from [1] in calculation of the” 5%, then calculate:

% 5 X 16 = ~ 1, the variance for Sqrt (1) = 1, click coverage = 4 / 1 = 4, according to Gaussian distribution mathematically, this probability is less than one ten thousandth.

Ratio VS IP distribution

3] click-through rate coverage 』『 click / IP / time

According to time-series analysis of click-through rate, if at a certain time period marked the peak, then this will be that a potential clicks possible deception.

Ratio VS time

4] page load time and ad clicks to poor timing analysis, and each time difference between the two click sequence analysis

[Page load time and ad clicks the time difference] should be a Poisson distribution possion distribution, and each click between the two should also be the time difference is a Possion distribution, if the time seconds in mind that more than 25 seconds, then basically show Gaussian shape.

[time of loading - time of click] distribution VS Possion

[time difference of two clicks] distribution VS Possion / Gaussion

5] for Proxy Click analysis

Click to change the IP can be said that in the past is the most difficult to resolve the most difficult to find ways of cheating, probably the people to carry out the Boost when Alexa mostly used false Proxy click method, but here as long as the adoption of reverse OMV is the source IP is intended to bring the Proxy servers have a feature you can know.

Reverse Proxy check

6] for analysis http_agent

Http_agent / time, time series analysis, the peak variance of the need to review more than three

7] for the analysis of http_referral

referral / time, time series analysis, the peak variance of the need to review more than three

8] The overall effect that there are still a very useful volume:

All users of effective CPM mean / independent IP

This will be able to find a more direct spam clicking the operation of the computer and be blocked.

Overall Ratio VS IP

Even if I give the above methods to prevent cheating, but do not forget that:

Forever than evil people to justice, and to the fierce.

These are some of Google Adsense click-through rate to increase skills, want to use these skills that will enable the Google Adsense income be increased. If you want to apply, click here to apply for Google Adsense.

Google Adsense

Google AdSense is the site of one of the main sources of income, here are some commonly used techniques, and hopes that these techniques can increase your Google AdSense income, and to prevent their own account be deleted.

1.

The ads on among other things. In my own Web site a game, some games around there is no advertising; AdSense ads only in between two rounds of games. During that time visitors not to focus on the game, but a little rest, when they click on the ad’s chances will be much larger.
2.

Do not place too many ads. More space to place AdSense ads, the advertising and content mix, thus earn more money? Not necessarily. This may be in the short term revenue growth, but also may make visitors feel the site visit to the value of nothing. At the same time, some would like to give you links to Blogger, etc. will also be given up. Link to your site with fewer pages, you are the less traffic. In the long run AdSense income will be reduced.
3.

No matter how much traffic, AdSense revenue depends largely on the type of Web site and readers. Google in accordance with the site content to automatically put AdSense ads, but some types of content can be more accurate ads. I note that AdSense sites in the game than in the technology category of outstanding performance blog. I also hear people say in the product-oriented type of AdSense blog is also good; for example, an article says that the iPod, another said that a cell phone, and so on.
4.

Image ads, even if useful, may also scare off some visitors. Google AdSense There are several different ad formats, the two most important is to text ads and text ads mixed picture. When you chose the latter, Google will consider the best format of your ad is displayed. However, Google did not know the layout of your types, they do not understand your visitors can accept the amount of advertising. And image ads also includes Flash animation, and some visitors are very annoying Flash animation. The only thing you can do is to put ads inconspicuous location, such as at the end of the article. In addition, visitors to hear feedback on the ads is a good idea; I have received some Email did not like the blinking ads, and I have filtered out some advertising publishers.
5.

So that more relevant ads. By using the following HTML syntax can make ads only with a certain part of the match

… An important site content here …
.

Or exclusion methods:

Site content is not important … put here …

(May be required to do so after a period of two weeks to take effect.)

If the site does not match the content of how to do? For example, there is only one picture page. In order to optimize SEO and advertising, you’d better use a descriptive title, and one contains an explanatory footnote words (which also allows visitors easier to understand this page is doing). For image content, reasonable alt and title should also be used. *

* In any event do so, please do not, “Key words abuse,” and this will not help your visitors, but also have the potential to reduce the search engine rankings.
6.

Do not constantly changing the layout of advertisements. I have on the server system with a randomly generated for the same page AdSense different layout, I hope in order to increase diversity, so that more interesting and eye-catching ads. Later, the ads on a fixed region to “fend for themselves”, and soon after found AdSense revenue increased. I do not know if this is not a coincidence, but more random and among lower income should be linked. On another occasion, in the re-design of this blog, I would footer AdSense ads for the format, half of the sudden drop in income. After I realized that was the old format ads set some advertising channels, and after using the new format did not do those channels amended accordingly.
7.

The use of competitive ad filter. In this CoverBrowser.com display the cover of comic books and books on the site, I have tried in the “not too annoying,” where to place AdSense ads, but that there is no effect. However, when I am through the use of eBay’s AuctionAds.com, in every place under the cover of a “Buy” button, the effect of unexpected good, nor so chaotic page.

Other advertising services to find a good method is to use Google search for adsense alternatives … … you will find a lot of AdSense competitors. (It should be noted that some can only be used in the United States.) You may also join an ad or a blog network, such as The Deck, Federated Media, or 9 Rules. Before joining a network - they may be asked to provide you with statistics and other data traffic - take a look at their ads suitable for your site.
8.

Sometimes a sudden increase in traffic, you can not find the source. I use Google analysis to see the site visit to the situation, but AdSense is also a pretty good indicator of the flow of the outbreak of … … because it will show you all the site visits, rather than Google analysis, as each site statistics are independent .

However, sometimes even have Google analysis, you can not find the source of traffic. For example, your site in a television program, but there will be no television link. When you feel unusual increase in traffic and are subject to additional Web sites on your Email feedback, you can ask your visitors: how did you know this site? Perhaps they will tell you TV shows, magazines, or other “non-online” source’s name.
9.

When the page has not flow when to start using AdSense. Who knows, one day will be a sudden increase in traffic, you may not be aware of having missed a good opportunity.

On the other hand, I suggest not to do to earn advertising site. As the motive is likely to lead to the birth of a garbage site, which is anyone not want to see. (If a project well, even if it does not make money it is a good project.)
10.

Earn money through AdSense take time. From my experience, a Web site could take months or even several years to save enough traffic to make AdSense have a certain level of income … … If this site can be successful. I have never seen any website through AdSense quick and easy to make money (though of course you may be faster than me, there are too many unknowns a!).

I would like to have a daily flow of thousands of Web sites can start AdSense, and see what to do more appropriate (if you have not started using AdSense see Article 9). Because the payment is U.S. dollars, so advertising revenue also depends on the local living expenses (if you where the price is low, you can perhaps as a result of site advertising revenue and put it a few days leave).

Adsense how to increase the income?

Google Adsense

Better online found a very good article on using google adsence skills, I believe you will need a lot of head on the station made a net!

AdSense ad impressions income = x click-through rate x Click Price x smart pricing factors (Smart Price)

Ad impressions based on your site traffic, the representative of Adsense ad impressions. (Annotation: nonsense -。-!)

Click-through rate for ads clicks ÷ ad impressions, the basic range of 0.1% -30%, the majority of 1% -10% (notes: Chinese advertising low, the mainland average click-through rate of about 0.2%).

Click click for each click on revenue, the general in accordance with the advertisers pay for clicks Price decision.

Google Smart pricing mechanism for measuring your website to advertise the value of the system, if your website users to click on ads to buy into the low percentage of users, you can only get a lower income.

Adsense projects through the application blogger.com, account approved faster.

Do not click on ads on your site, do not let friends go to click, including the use of proxy servers circumstances. (Annotation: Google will check the server in real-time anti-agency services and has a large number of the proxy server address)

Do not use automated clicking programs.

Do not require visitors to click on the ads, Adsense ads around the place to allow only “Sponsored Links” or “advertisement” in the words. (Annotation: referral ads may be placed on positive propaganda text.)

Do not place Adsense pages matching ads placed Web content, such as Yahoo Publisher Network, the theme of the promotion of Baidu. Can be placed with the page does not automatically relevant ads.

Do not place ads on adult sites, sites in violation of the law or copyright issues (such as MP3 downloads) and other sites.

Visit the website of your own will not be stop account, but do not click on any ads.

Continually refresh their own Web pages so that your account may be stopped. (Annotation: This will affect the number of impressions and click-through rate)

Not to deceive the Google Adsense, Google’s experience than you Forever.

Terms of doubt on the initiative contact Google, they will soon reply to you.

Do not place too much the same page ads.

Can search for high-priced keywords cwire.org, but please note that many competitors.

Through the Overture keyword analysis tools to find suitable keywords (Annotation: Google Adwords and Google Trends also have similar features.)

Consider joining the Google AdWords and small ads, which will help you understand the operating mechanism of Adsense.

Your target keywords will be placed in the title of the page. (Annotation: page file name and directory to reflect better.)

Repeat in the text of your keywords. (Annotation: Do not more than 5%, preferably 3%)

Learning HTML.

In the keyword to use labels such as bold, and so on.

As far as possible the target domain name that contains keywords.

Your site will be submitted to the well-known web directory systems, such as dmoz.org, Yahoo and other directories.

Submit your site to each search engine.

Use Google Sitemap.

Google not only to optimize the web page, there are many search engines.

Soft ads (gun draft) is the best SEO methods, author information in the article contains links to your page, and then submission to the well-known websites.

Do not use malicious means to leave the user, such as spyware, browser hijacking and other methods, which will be able to make your account has been封停.

New visitors often than those who visit your site more easily click on the ads.

Often people visit your site will be easier to recommend you to others sites.

Most of the new visitors from the search engine, do a good job website optimization (SEO).

Do not create mirror sites, that is, the same content in different URL site.

Create multiple clicks than a few high-priced web site click Price Web site easier.

The Forum is usually more than impressions and click-through rate low.

Click-through rate is not the most important, if the conversion rate is too low (click users into advertising clients), advertising will not be high priced.

Follow the good web design, to avoid conventional error.

Optimization of site navigation design, which will help to extend the users stay on the site.

Use Google Analytics statistics on access to information, which helps SEO.

Different forums have different ads hot zone, usually the left side of the control panel, the first front paste down and footers.

Forum is the exchange of communication, attention to hot issues of concern.

Try 300 × 250, 336 × 280160 × 600 ad formats such as click-through rate.

Using a web main colors palette editor, advertising and content of upcoming mixed.

So that the body of the article around the ad unit.

Advertising around the next picture will help improve the clickthrough rate.

The use of advertising channels to track different locations, different colors ad unit.

Text and image ads have chosen.

Translation: Cloudream, reprint, please retain this information.

Adsense contains CPM ads, Adsense will automatically choose to display. (Annotation: usually require advertisers to display the designated sites, CPM: Pay-per-thousand impressions.)

Image and text ads may have CPM ads.

Ads can be placed at the bottom of the page link units.

Try to put at the bottom of Adsense For Search search box.

In improving the quality of the content of more efforts, Adsense is not a get rich overnight projects.

Remove low-quality Web sites.

In the Google search “AdSense Tips”, there are many regulators will share their experiences with you.

Here are running Adsense in Blog recommendations.

Concerned about the Inside AdSense (Google Adsense official blog). (Annotation: mainland users through ut the Feed Subscribe: http://www.uctalk.org)

You can from the AdSense Help Group for more experience and help.

If you wish to Adsense living, to buy AdSense Secrets. (Annotation: cautious reference.)

Less placed the ad unit, through channels to find the highest priced page ad unit, remove the other ad unit.

Non-stop testing, constantly try out new ad formats.

Unless your site is large enough scale, or else remove the “Advertise on this site” link, which can be avoided in many MFA website (Made For Adsense, the production site for Adsense). You can set up accounts to disable it.

Ads based on the geographical location of visitors to try Adsense ad preview tool.

The use of “competitive ad filter” to remove poor-quality ads, including the theft of others website content, providing a large number of useless links.

The use of “competitive ad filter” to remove non-relevant ads.

Including some AdsBlackList.com can filter out ads URL.

Try to keep the changes in ad placement, color, style, so that visitors to the ads even more unpredictable.

Learning simple CSS

If you put more than one ad unit will be high-priced ad units placed in the HTML in the top position, you can use CSS positioning.

Address the use of dynamic pages into static pages oriented URL address. (Annotation: that does not contain? And parameters of the web site)

Authentication page HTML and CSS.

How much down for more than a small article article. (Annotation: According to the theme of splitting the article into a multi-page advertising is not conducive to match.)

Each article focused on a theme.

Concerned about the statistical system has brought more attention to those visitors to the article.

Published attract more visitors to the theme of the article.

People familiar with the computer network less clicks on the ad.

Have the patience to improve traffic flow will take time.

Long-term planning, analysis of what your visitors need to improve the site value.

Concerned about the daily income of abnormal sensory data promptly notify Google, your competitor may be malicious clicks your ad or your friends will click on your ads, and that he was help you.

Use “section targeting” to improve the ads match.

The use of “alternative advertising links” to prevent Google can not match your web page.

Use multiple palettes to prevent the formation of blind users of advertising.

Try Yahoo Publisher Network, to promote projects such as Baidu theme. But please do not put Adsense ad unit’s website.

Page ads can be placed Amazon Alliance Union ad sales, but I should not automatically match Web content ads.

Non-compliance with the terms and agreement will be stop your account and that the individual will never be able to apply for Adsense project.

If you abide by the terms and agreement was stop account, sent a letter to Google, attention should be polite, do not become discouraged and can provide you the server access logs, as far as possible to prove your innocence.

Multi-link to your site, such as e-mail signatures, forum signatures, Blog comments.

Your article submitted to the network pick sites, such as digg, del.icio.us and so on.

Provide “E-mail this article to a friend” link.

Master of your Adsense report, according to the advertisement source of income to determine the future of content sites.

Provide Web site update notification. (Annotation: If a mailing list or RSS document.)

Adsense help you can find most of the information you need

Google Adsense

Google AdSense is the site of one of the main sources of income, here are some commonly used techniques, and hopes that these techniques can increase your Google AdSense income, and to prevent their own account be deleted.

Ad click tracking software

I personally think that this is the most important, the installation of an ad click tracking software, used to track which IP addresses from which users clicked on which ads, for the future of data analysis provided a good result. At the same time for malicious clicks IP can also carry out an investigation in order to promptly report to Google.

Ad clicks tracking software present, there are many procedures, there will be many search, I suggest that you use some of the features of the software than the whole, it should at least be able to analyze the following data: the user IP, click on the ad’s website, advertising the address, click on the time, so The latter can provide a basis for analysis.

Ad location, color and number of

In a number of Adsense ads can be placed in order to increase the ad’s visibility. Do not put too much of course, should be placed a maximum of three pieces of the content of ads and a link to block ads, advertising should be placed on the top of the page that would receive higher levels of click-through rate. Advertising background and text color and page to the overall color matched, it can increase the user’s browsing experience, but also can improve the click-through rate.

Malicious clicks or invalid clicks

Click on the ads through the tracking, we can track the number of malicious clicks, such as an IP consecutive clicks for the ad, this time, should be relevant and timely data to the Google Adsense report, so as not to be mistaken for account closure.

Disable the low-value ads

Sometimes we will find a sudden increase in the number of clicks, but the end, however, reduced the value, indicating there are a number of advertising low-value ads, then click on the ads according to the tracking data to find one of the biggest traffic sites address, and then set up Google Adsense in the “competitive ad filter,” Lane, the site can join the blacklist, this site will not show this low-value ads. Of course, this method may sometimes mistakes will happen and if problems can also filter sites to delete.

Prohibited and misleading advertisement

Sometimes certain visit produced a large quantity of pages of advertising, sometimes with a certain ad text will be misleading, then often lead to a user clicks on the advertisement, the probability increased, making click-through rate is often very high, this is not a good because high clickthrough rate is often mistaken let Google invalid clicks, our best to control the click-through rate below 1%. Therefore find the click-through rate the largest advertising, its Web site by adding “competitive ad filter”, such click-through rate will gradually return to normal levels.

To prevent the account was disabled

This is a hard and fast rules, must comply with Google to develop the rules, do not ask why, do not attempt to challenge these rules, not to cheat smart, you can not compare the level of technology Forever Google, the only way to ensure account is not be disabled.

Rules broadly include the following: Do not click on their Google ads, not to encourage more people to click on Google ads, not the use of pop-up prompts or automatic software installation, do not contain Google ads on any prohibited content site, not to tamper with AdSense code, etc. and so on and so on.

If it is found that Web site ad clicks are unusual circumstances, we should promptly notify Google officials. The event was removed from the Google Adsense, and do not know what to do, will own the relevant statistical data submitted to Google, to tell him you are innocent.

The above is my summary of some of the Google Adsense skills, want to use these skills that will enable the Google Adsense income be increased. If you want to apply, click here to apply for Google Adsense.

Google Adsense

Recently, Yahoo! emailed advertisers about their new regulations, which says that it may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order!

But in this recent post, Yahoo! Says that this particular program was actually rolled back in June, and since then, the company has witnessed some of the amazing results! These are:

• Since June 2008, The company has optimized approximately 2% of all active accounts and created approximately 20,000 new ads.
• The acceptance rate of changes, Yahoo! made is roughly 80%, that according to them is pretty helpful as far as the changes are concerned.
• The time needed to make optimization changes to accounts has been reduced!

Google Analytics

Google Analytics has come up with an update on the code snippet that is placed on websites. The update is done to fix the rare display of a JavaScript message that was usually noticed by the users to sites using Google Analytics.

But why was it changed?

“Adding the try and catch to the snippet removes the possibility that your visitor sees a JavaScript message that doesn’t apply to her. It’s a fairly rare occurrence because messages like these (frequently in the form of an alert box) can only appear if JavaScript messaging has been enabled on the browser. Most browsers have JavaScript messaging turned off by default, but sometimes people unintentionally turn it on. For those visitors who have enabled messaging, the try and catch will have the effect of halting any messages from the Google Analytics tracking code snippet.”

<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>

<script type=”text/javascript”>
try {
var pageTracker = _gat._getTracker(”UA-50020-1″);
pageTracker._trackPageview();
} catch(err) {}
</script>

You just need to log into your Google Analytics account to access your account-specific code snippet.

Google Analytics

The main purpose of SEOs is to take care of the “ranking aspect” of the websites, but with the personalization updates of search engines, it has become difficult to know about the true rankings of the websites. A personalized search result page can be entirely different as compared to those actual results that are provided with the ranking tools.

Thanks to André Scholten for making all of us aware of the fact that Google Analytics users can track SEP rankings and know as to where they rank for specific keywords. Of course, they will not be able to figure out the exact position, but figure out a rough assumption on what page of the SERPs they rank on.

According to a post on Yoast,

“To get the rankings in your Google Analytics reports you have to create a new filter. The title of the filter contains a 3, that’s because filter 1 and 2 take care of filtering out everything else than Google Organic traffic.”

Screenshot of the Filter:

Google Analytics

Do you find problem in getting quick answers to Google Analytics problems? Google Analytics blog has come up with a new forum within Google help that will assist you in handling Google analytics related difficulties. Now you will not only get advice from Google Analytics employees, but other Google analytics users can also provide you some suggestions.

By making it an open discussion forum, GA team hopes that they will be able to resolve the problems of users in a timelier manner. Users can also vote for the best answers that will be helpful for other finders who can opt for the answers just by considering its rank. The moment users will create a new thread, series of related questions will also appear on the page.

John Henson of Luna metrics, a Google Analytics Authorized Consultant also appreciated GA team for its efforts. He was spotted saying “You will save time by quickly recognizing when the question has been answered. Instead of delving into every question, the experts will now be able to save time by quickly finding out the questions, which are left unanswered. Researchers will save their time as they won’t be required to go through 20 posts in order to get solution for one single issue. Ranking given to each answer will further simplify the whole process and make it less time consuming”.

Hope that Google Analytics will receive lot of positive response from the information seekers that will motivate GA team to add other innovations into the entire process.

Google Analytics